Cosmetic surgery has become a normal and noticeably unavoidable part of our everyday lives, and there often seems to be no limit to what people are looking to change. Until now, many people have looked to change their eye color and used color contacts. Now, for the first time ever, companies are using surgery to change those brown eyes, blue.

California-based company Stroma Medical has reportedly developed a new technique that uses lasers to permanently alter the color of your eyes. Due to the nature of the procedure, they are only able to change brown eyes to blue (and not the other way around), but the treatment is said to be completely non-invasive, and can be performed in under a minute.

So how does it work? The laser procedure works by eliminating the brown melanin that's present in the anterior layers of the iris.

"We all have blue eyes," Strōma's website explains. "In the case of brown eyes, however, a thin layer of brown pigment covers the front surface of the iris (the colored part of the eye). The Strōma laser disrupts this layer of pigment, causing the body to initiate a natural and gradual tissue-removal process. Once the tissue is removed, the patient's natural blue eye is revealed."

This procedure is different from the one most famously undertaken by reality tv personality Tameka 'Tiny' Harris who instead opted for a procedure that involves surgically placing a layer of synthetic pigment under the outer eye film.

While the Stroma procedure has yet to get the green light from regulatory bodies in the United States, the company's medical board has said that preliminary studies show the surgery is safe. So far, just 17 patients in Mexico and 20 in Costa Rica have undergone the treatment. The laser treats only the iris and does not enter the pupil or treat any portion of the inside of the eye where the nerves affecting the vision are located.

The procedure is entirely cosmetic and they are reporting no actual medical benefit, and when asked about the reasons for such a procedure, Homer states:

"It's not a goal of our company to promote blue eyes. From my experience what most people are after is the translucence of the blue eye rather than the color of the blue eye. The people who seem most vigilant about pursuing this always have a story about being young and in the presence of a sibling or a friend who had light eyes and the friend is being told how beautiful their eyes are and it sticks with them. That seems to be something they've carried around with them. Would it be better for them to get over it? Probably."

"All your problems don't go away because you've changed your eye color but I do believe that people like to express themselves a certain way and it's nice when they have the freedom to do that."

Will the future hold mall kiosks and stores boasting to change your eye color in less than a minute. With the current price tag being around $5,000, who knows.

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